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About Us

Our Story



Born from a desire to craft stories through form and material, Racconti stands as a distinguished name in luxury bespoke furniture in India — where every creation is a dialogue between Italian design philosophy and the timeless artistry of Indian craftsmanship.

As the first brand in India to collaborate with celebrated Italian designers for an exclusive collection, Racconti redefines what bespoke furniture can mean. Each piece created, be it sculptural centre tables to poetic seating compositions - they all come together as a cohesive language of proportion, precision, and purpose. It is furniture imagined not just for homes, but for souls that value refinement, narrative, and emotion.

Our unmatched approach to handcrafted furniture blends the precision of design innovation with the intimacy of artisanal touch - where wood, metal, fabric, and stone come together in quiet harmony. The interplay of marble and metal finishes with tactile textiles and natural woods becomes our chosen medium of storytelling.

In a marketplace overflowing with repetition, we protect what makes us different - authenticity. Every process at Racconti is intentional, every detail deliberate. And this devotion to integrity and excellence shapes not just our pieces, but reflects our inherent philosophy as a brand.

Racconti's repertoire spans the expanse of modern living - from luxury living room furniture that defines presence to luxury bedroom furniture that embodies tranquility. Every piece reflects our signature - a quiet sophistication that elevates spaces with character, rather than ornamentation.

As a high-end furniture brand and luxury furniture manufacturer, Racconti represents a confluence of heritage and innovation. Our collections are envisioned as heirlooms of contemporary design, meant to be experienced, not just observed. The artistry that defines our premium designer furniture lies not in excess, but in restraint, in the subtle balance between craftsmanship and emotion.

Racconti is not merely a brand. Rather, it is a commitment - to beauty without pretense, to craftsmanship without compromise, and to a way of living where every furniture piece tells a story worth remembering.

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Our Leadership

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Mr. Neeraj Jindal and Mrs. Pragya Jindal


Racconti was born under the auspices of the S.R. Jindal Group, a name that has stood for integrity, innovation, and excellence since 1960 — the living legacy of the late Mr. Shiv Ram Jindal.

What began as an enterprise built on values has now evolved into a brand that celebrates design as its truest expression of craftsmanship.

At the heart of Racconti are Mr. Neeraj Jindal and Mrs. Pragya Jindal - visionaries who set out not merely to create a business, but to redefine how the world perceives luxury furniture from India. Guided by passion and purpose, they imagined Racconti as a homegrown name that could stand shoulder to shoulder with global icons like Minotti, Giorgetti, and Rimadesio - not in imitation, but through originality, depth, and Indian soul.

For the Jindals, design is not decoration; it is transformation.

It's where science and art meet - a place where function breathes with emotion, and craftsmanship finds its meaning in human experience.

Every piece we create at Racconti reflects this belief. Our collections are high-end, handcrafted furniture, tailored to accentuate the individuality of each home and crafted to evoke emotion as much as admiration. We embrace modern technology, collaborate with world-class designers, and sustain a reliable, ethical supply chain - all to ensure that every piece we produce embodies both beauty and integrity.

While Racconti may be a young chapter in the long narrative of design, its story is written with conviction - a belief that India can illuminate the global design arena with artistry that is timeless, relevant, and refined.

Racconti is more than a brand; it is a movement towards luxury reimagined through craftsmanship. A testament to the idea that true elegance lies in precision, sensitivity, and an unwavering commitment to excellence - qualities that transform furniture into legacy.

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Mr. Shivam Jindal


Hailing from the illustrious Jindal family, with diverse interests spanning steel, fashion, and beyond, Shivam Jindal brings both legacy and modern vision to Racconti.

A University College London graduate in Business Management and Finance, Shivam blends global insight with a deep-rooted understanding of Indian enterprise.

As the Director of Sales and Operations, Shivam's mission is to steer Racconti toward a future that is not only sustainable and equitable, but also transformative - redefining what a "Made in India" luxury interiors brand can achieve.

With hands-on experience in supply chain management, project execution, and operational strategy, he is leading initiatives that enhance efficiency, foster innovation, and position Racconti as a dynamic, solution-oriented organization.

Shivam's leadership style is as thoughtful as it is participative. By encouraging open dialogue, regular feedback, and continuous improvement, he ensures that every team member contributes to Racconti's pursuit of excellence in luxury bespoke furniture.

His vision goes beyond operations; it encompasses a community-centric approach, nurturing collaboration within and around Racconti's production atelier, optimizing resources, and cultivating shared values that enrich every stakeholder's experience.

Under Shivam's guidance, and with the invaluable mentorship of Mr. Neeraj Jindal, Racconti has achieved world-class standards of quality and craftsmanship in a remarkably short period. Today, the brand is fully equipped to meet the highest benchmarks in luxury furniture manufacturing, competing seamlessly with global titans while proudly carrying the essence of Indian design and artistry.

Shivam Jindal embodies the drive to surpass the ordinary — turning vision into action, and precision into legacy, ensuring that every Racconti piece is not just furniture, but a statement of timeless elegance.

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JOURNEY

1960
S.R. Jindal Group
1960

S.R. Jindal Group

Founded by Shri Shiv Ram Jindal, the group embarks on a journey of industrial excellence and innovation.

1962
Jindal Industries Pvt. Limited

Manufactures of high quality MS Black and Galvanized Pipes/Tubes

Jindal Industries Pvt. Limited

Ravindra Tubes
1973

Ravindra Tubes

Manufacturing of ERW Galvanised & Black Steel Pipes

1984
United Decoratives Pvt Ltd

Manufacturing synthetic leather.

United Decoratives Pvt Ltd

Hisar Metal Industries Ltd.
1990

Hisar Metal Industries Ltd.

Manufacturer of high-precision, ultra-thin cold rolled stainless steel strips and welded tubes

1992
Jindal Polybuttons Limited

Manufacturer of high-precision, ultra-thin cold rolled stainless steel strips and welded tubes

Jindal Polybuttons Limited

Racconti
2019

Racconti

Where craft meets design, Luxury furniture segment.

2025
Global Recognition

Under Shivam Jindal, Racconti reaches international showrooms, celebrated for sustainable craftsmanship and innovation.

Global Recognition

DecorationDecoration

MISSION

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At Racconti, our mission is simple yet profound: to redefine the boundaries of luxury interior design in India.

As a pioneering luxury furniture brand, we blend Italian design furniture sensibilities with the ingenuity of Indian craftsmanship to create bespoke furniture that transforms spaces into experiences.

Every collection reflects our commitment to premium designer furniture — a harmonious interplay of handcrafted furniture, meticulous attention to detail, and the finest materials, including marble and metal finishes. Collaborating with handpicked Italian designers, each an expert in their field, we craft luxury bespoke furniture that is at once exclusive, functional, and timeless.

At Racconti, customer satisfaction is not a metric - it is the heart of everything we do. We are dedicated to delivering custom luxury furniture that embodies artistry, precision, and innovation, challenging conventional notions of luxury living room furniture, luxury bedroom furniture, and the very idea of what a high-end furniture brand can achieve.

Through every piece, every collaboration, and every touchpoint, we strive to create furniture that is more than décor - it is an expression of individuality, a celebration of craftsmanship, and a testament to the enduring value of luxury furniture manufacturing in India.

VISION

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Our vision is to place Racconti on the global map as a formidable competitor to top Italian brands. We strive to shift the narrative, proving that world-class furniture design and craftsmanship are not confined to any single region. With our relentless focus on quality and customer satisfaction, we aim to be the brand of choice for discerning clientele worldwide, setting a new standard for luxury interiors.